Resiliency & Innovation

Cultivating resiliency and leveraging innovation are key aspects of our approach, leading to solutions that are dynamic, adaptive and flexible.


Our solutions are focused on community scale design. Prime Strategy & Planning's objective is to ensure balance between natural systems and development.


We believe in the power of partnerships. Collaboration and partnerships are key opportunities to support funding and the advancement of innovation.


Prime Strategy & Planning

Innovative Solutions for Sustainable Communities

PRIME Strategy & Planning (PRIME) is a professional services firm dedicated to helping public and private sector clients realize their vision for a resilient, low carbon future.

PRIME works with all levels of government, the development industry and other corporate clients to create the innovative strategies, transformative policies, and leadership plans necessary for successful, future-focused, urban development projects.

Organizations come to PRIME when they need a fresh take on sustainable community development. PRIME pushes clients to engage in “What if” thinking: What could be possible if we re-define our approach to city building? What if we incorporate cutting edge innovations from another jurisdiction? What would we do differently, if we could look ahead and understand the impact of today’s design on a community 50 years from now?

PRIME uses foresight, integrated thinking, and broad, multi-dimensional experience to help clients address the policy, regulatory and financial aspects of development with balance and flexibility.

Managing partnerships, navigating complex approvals, obtaining funding for priority projects, developing progressive policy and performance-based solutions—these are the areas where PRIME excels. With PRIME, change is not only feasible, it’s financially viable.

PRIME’s approach is collaborative and multi-disciplinary. With a large network of professionals and academics spanning diverse disciplines, PRIME will bring the right partners to the table on every project.

  • Community-scale Development
  • Low Carbon, Resilient, Smart Solutions
  • Stakeholder
  • Environmental & Planning Policy & Approvals

A champion of Change

Lisa A Prime

Founder & Principal

Lisa Prime, MCIP RPP, is known throughout industry for her ability to bring stakeholders together, identify opportunities, and integrate environmental, business and social considerations into major infrastructure revitalization projects, development plans and policy.

Lisa started PRIME in 2016 to bring her wealth of experience to community planning and sustainability projects across North America. Responsible for millions of dollars of ground-breaking work, Lisa is the recipient of multiple international project awards, with recognition including ULI inaugural Women's Leadership Initiative Championship Team, 2014, and Clean50 Honourable Mention, 2012.

As a recognized leader in both innovative thinking and implementation process, Lisa speaks regularly at conferences and events, including internationally. She also facilitates collaborative sessions with international experts, sharing her broad knowledge and lessons learned for leading practice and innovation in sustainable community development.

She participates in non-profit sustainability work, including Portland's EcoDistricts studio, Ryerson Urban Water Advisory Board and inititatives such as Toronto's Future Cities Network. A Past National Board Member of the Canadian Green Building Council, she continues in CaGBC committee work.

Project Experience

Making a Difference, one Project at a Time

Photo courtesy of City Clock Magazine


Acting as a strategic advisor, Prime worked collaboratively with Metrolinx to help shape one of the most important plans for the GTHA

The new plan advances transportation solutions and innovation for the Greater Toronto & Hamilton Area. Prime helped strategically hone the vision and content while coordinating internal teams and external consultants. LEARN MORE >

Climate Strategy & Planning Services, CRH Canada

Catalyzing change for one of the nation's leading building materials manufacturers and construction companies

Joining forces with Quinn & Partners, Prime facilitated the development of a Climate Strategy Plan. Success required best practice research and smoothly facilitated sessions with both corporate staff and plant operations. LEARN MORE >

Rendering courtesy of City of Brampton, created by The Planning Partnership


Prime provides important strategy to advance flood protection and revitalization for local municipality

Prime provided strategic support to  advance flood protection and planning for resiliency in an important downtown core of the City of Brampton. Prime also led a workshop process to define resiliency objectives for the Riverwalk project, bringing together international and local experts, staff and stakeholders. LEARN MORE >

Development Innovation Support, Mattamy Homes

Prime works with Mattamy team on strategy and collaboration with key project partners for community-based innovation in new development

Strategic sustainability support is provided by Prime for various sites in Ontario. Collaboration amongst core stakeholders was achieved via facilitated workshops, strategic meetings, and advisory services. LEARN MORE >

Savings by Design Program Review, Enbridge Gas

Prime's expertise in establishing leadership building requirements provided focus for updating this important incentive program

Combining forces with with RWDI and Quadrangle Architects, Prime worked with the team to complete a review of the Enbridge building incentive program, Savings by Design. The plan defined leadership in building design, supported a net zero climate change agenda and was well aligned with other programs. LEARN MORE >

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